After experiencing heavy back pain of renovating his own home using traditional painting which included having to cover a lot of his furnitures with used newspaper, Guillermo Gallego saw the need of creating a sustainable and efficient way of giving homes a new look without having to exhaust a week's time nor endure another week of muscle pains. As Guillermo was removing the newspaper cover from his furniture, he thought of an ingenious idea that instead of covering areas of his house where paint shouldn't go - which was painstaking - why not inverse the process and wrap the color itself to the areas that needs painting instead. That became the core vision of WS.